> For the complete documentation index, see [llms.txt](https://blockrelations.gitbook.io/block-relations/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://blockrelations.gitbook.io/block-relations/use-cases/for-media.md).

# For Media

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**Creating Massive Impact:** Generating 1MM+ Online Views for CryptoLiveLeak in 2 Years
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## The Challenge

* According to a 2020 report on media preferences, 90% of internet users aged 16-64 shared that they watch online videos every month, while only 41% listen to podcasts.
* The growing importance of video content necessitated a need for a crypto media channel to grow a brand with multimedia content.

## The Solution

* In 2 years, Block Relations built CryptoLiveLeak into a top crypto/blockchain media channel on the web and on social media.
* Interviewing prominent subject matter experts and influencers led to global amplification of thought leaders and trending topics.
* An integrated marketing approach allowed CrytoLiveLeak to reach multiple countries, grow a dedicated fan base in the US and abroad, and become a monetized channel on YouTube.